Uniqueness is a form of scarcity, meaning there are not a lot of other accounts like yours. So, therefore, let’s follow you because I’m getting something valuable and different here that I’m getting from all of the other accounts that I follow. The next reason is just adding value, such as you’re giving useful information, useful tips.
You’re giving away free things. You are adding value to people’s lives mentally, emotionally, or physically. The next thing that adds value to your account is social proof, meaning the other followers you have, the more followers you have. The more followers you will get because when people come to your account, they will see, wow, look at all these other people that are already following this person.
That makes it okay for me to follow them, too. Because if other people are doing it, they must have something good to share. So that’s another key value point. And the last major value point is authority. Authority could be such as your celebrity, you have publications, you have some sort of credentials in some sort of field.
This is another reason why people might follow you. So those are the main things as to what determines value, level of talent, consistency, relate-ability, slash, likeability, uniqueness. Slash, scarcity, the amount of value you add physically, mentally, and emotionally. The social proof of having other followers and people engaging you and authority.
Now when you’re creating your account, these factors should be kept in mind. In fact, I would take these factors and write them out and then rate those areas out of five and how well you can value yourself out in these different factors from one to five, one being zero value or low value, and five being a high value.
When you go through your level of talent, you know, maybe you’re a three, and then maybe your consistency, how frequently you’re posting, and how similar those things are. Might be a one, and then your relate-ability might be a four. Your uniqueness might be a two. And then when you go through this, you’re going to start to see, Oh wow, I really need to work on my uniqueness, or I need to add, you know, start adding more value, or I need to be more consistent.
This will give you a very clear understanding of the places you’re lacking. If you can get these all up to a five, it will become very, very easy to grow. And obviously, if you’re listening to this, you probably don’t have the follower count you’re looking for. So the social proof, don’t worry about that right now.
This is only one metric, not all of the metrics. Each of these metrics alone could bring your followers, but all of them together. And you start really pushing the odds in your favor.
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