I found an interesting post today and thought I’d share with you my take on the Instagram story ideas that @MarketingHarry suggested.
Do a case study of a leader in your niche.
Interesting idea, not only will you tell your subscribers about the person/brand to aspire to, their ideas, style, but you will also learn something new yourself. If you structure what you learn, you’ll get closer to the top of your niche.
Share the story of how you got started.
Your subscribers may find a reflection of themselves in you, this will increase their loyalty. You can boost engagement in the comments below the post with questions like “How did your journey start?”, “What sudden problems did you encounter?”
Repost your old post.
To be honest this idea doesn’t seem particularly interesting to me, people love fresh content, something they haven’t seen yet. Of course, there will always be a percentage of people who missed something. I think the only way to implement this idea – to link it to a story about how you started (point 2), maybe it will be an interesting link, who knows.
Tell what you would do differently if you joined now.
Drawing a conclusion based on your experience, thus showing what your initial mistakes were, is interesting. After all, you can warn your subscribers against similar mistakes and show them where to go.
Share the resources you use in your content.
Most of the content is cyclical, it’s hard to find something new. Sharing your resources is not bad, but it kills the idea of creating new formats, closes you in a certain framework, but in general it works.
Best book you read this month.
I like to see books shared with me by colleagues and subscribers alike in my feed. Tastes and preferences give people insight into what you like/don’t like. What knowledge you have absorbed and implemented in your work. Sounds interesting, doesn’t it? (By the way my latest book is EXPERT SECRETS by Russell Brunson)
Share your clients’ big win.
That’s a big plus to loyalty, people will see the practical side of what you do. The practical side of your experience will work for your credibility.
Tell us about your favorite news creator.
Collaborations are always helpful, shared audiences build personal subscription growth. It’s a good idea.
Show your work setup.
This idea seems questionable to me. You will always have competitors, telling them all your work processes could play a cruel trick on you. Your methods (even if they are super effective) can be directed against yourself, so it’s easier to find a counter-strategy.
10. Conduct a mini-training session on a popular topic.
I like mini trainings in video format, where you can ask a question about a topic and immediately get an answer as to why it works that way. In text format. Plus, because of the “popular topic,” you’ll increase your audience reach, which is great.
Shout out your biggest fan of the week.
Hmm, this reminds me of the “customer of the week” scheme in coffee shops. After all, people love to get achievements, whether they’re small or large, and the susceptibility and interest in you will increase.
Share your favorite way to use a tool.
Well, this is the standard version of an educational video guide where you show how you use your tool. The only difference becomes “your favorite way.” It’s unlikely you’ll bring anything new to the table, but it’s possible. Everyone has a different content creation technique and everyone takes a different amount of time to create content.
Share what you like to do downtown.
A common but workable way to tell your story in a new way. (On par with point 24, but this way is more secular.) This may appeal to users, especially those who live in your area. Pleasant associations with familiar places involuntarily create in your head “oh, I’ve been here,” helps to identify with you.
Hold a contest for the community.
Competitions fuel interest in whatever, like I said people love to get achievements, and winning a contest is quite an accomplishment. By the way, some people base their PR strategy on this.
Compare a good brand to a bad brand in your niche.
Oh, that’s pretty cool. You’ll be looking at your opponents’ weaknesses and strengths from a third-person perspective. It’s like a special kind of collaboration where you can compliment the big brand (because obviously the big brand has more pros) and show the mistakes without losing anything. The big brand audience will be interested in your analytics, and the small brand audience will be able to see what’s going wrong. You’re on the plus side.
Debunk a common industry myth.
Fun fact, people love myths even if they’ve already been experientially debunked many times. A factual refutation of something already established in people’s heads always causes a “wow effect” and that effect solidifies the right answer in people’s heads. (Unfortunately, not for long).
Tell us what your next post will be about.
Teasers are your break, you don’t need to take a lot of action and the post is simple enough. But you need to present really quality and interesting content, otherwise “clickbait” will work against you.
Share your favorite quote of the week.
Unlike books, quotes carry a concentrated grain of knowledge; it’s enriching, but unobtrusive. Again, the audience learns about what you like. But to me, quotes are last century and remind me of the warden from The Shawshank Redemption.
Accept a story made for you.
Although the response format has outlived its usefulness, it’s always nice for people to see feedback.
Sharing your emotions, clarifying details helps people get to know you better.
Share a few little-known tips in your niche.
Tips are a consistently positive range of content you can produce. You expand your readers’ area of knowledge and give them a deeper understanding of the niche.
Share the latest industry news.
News resources are always on the payroll, if you talk about something new it will have a positive impact on your engagement. Especially if the news is controversial, comments can stir up controversial opinions. Works effectively, but don’t forget to monitor the level of aggression of the parties.
Show how you create your content.
Like point 9, you can certainly show how your workflow happens, but it is best to do it with an example of some superficial theme or focus on your uniqueness, something that is difficult to repeat.
Share a collaborative post you made with someone.
Collaborations are a mutual tool for expanding your audience, especially collaborations that have a background and your audience is already indirectly aware of the person/brand you’ve collaborated with.
Tell about a day in your life.
This is a content format I like. Even though it’s not new, it’s interesting. You share your schedule, show what you live by example of one day. You can do some creative digression on an idea like “if this was my last day at work,” “if today I was the best in my niche.” All in all, there’s plenty of room for creativity.
Survey your audience about your new post.
Surveys, like mini training sessions, are a direct connection to your audience and the closer you interact, the better. You also get feedback and can work on your mistakes, and your audience in the meantime both gets answers to their questions and learns additional information.
Warn people about dangerous mistakes.
A lot of people are afraid to make mistakes, this fear often stops the work process and people are afraid to do something new for themselves. Be the guiding light that guides them through the thorns of the unknown and leads to success.
Conduct a limited Q&A within 1 hour.
This does not take much time, but brings people together, helps to form a stronger community, people can communicate with you and among themselves, it’s a great idea, the format of questioning the answer is always relevant, especially for an active community, that thirsts for knowledge.
Share what you are grateful for.
By showing appreciation for something or just sharing something that helps you work, you can see a response from people who also have a point of reference that moves them. Yes and simply shows your humanity, removes the mask of Internet impersonality.
Make a step-by-step description of your favorite tool.
Again, an educational format, a step-by-step guide as well as useful tips for a niche is useful for the community and will save time for new users.
Share a controversial opinion.
Being perfect is boring, people don’t like perfect, we all have flaws. Don’t be afraid to show your flaw or an opinion that most people aren’t likely to agree with. But be careful to share opinions that you feel strongly about, so you don’t seem like you’re two-faced, sandwiching between two sides of an issue. That would look silly.
I hope you liked the ideas and were interested in my opinion on them. It’s also good if you were able to come up with interesting implementations for these Instagram story ideas.