These 5 steps in content marketing can give you an understanding of how things work and an understanding of what adjustments you need to make given your type of business.
Start a blog
Pick a blog name
Choose a descriptive name for your blog. Preferably, the name of your blog should reflect the essence of your occupation/ correspond to the niche you have chosen.
Get your blog online.
Choose a free blog design template and tweak it. The colors of your blog and design are your candy wrapper, this issue must be approached carefully, the visual component is very important. Colors, fonts, pictures should blend seamlessly
Register your blog and get hosting. There are many guides and step-by-step instructions on how to register your blog and get hosting, just use the search box.
Write and publish your first post
Promote your blog. Get more people reading your blog with the right marketing. To be effective in promoting your blog, you need to develop a marketing strategy or copy an existing one that suits your business and also make a content plan so that your site is always full of content because a lack of posts will not help you to get new readers.
Share your thoughts with the world. The best part!
Make money blogging. Choose from several options for monetizing your blog:
Sell advertising space
Once you have a popular blog, advertisers will start beckoning you with advertising opportunities. The best way to take advantage of this situation is to use Google Adsense. Google finds advertisers for you, and all you have to do is put the Google Adsense code on your blog to start placing ads. Google Adsense takes all the hard work off your hands and just writes you a check.
Sell affiliate products
An affiliate program is a way of advertising based on commissions. When one of your readers clicks on a link on your blog, they are taken to the advertiser’s site and you get a commission if they make a purchase. Affiliate links are a good way to generate income by using product reviews. However, you must remember that you are an affiliate for the product.
Selling products and services
Selling your own products and services directly on your blog is a great way to increase your income. As your blog grows and you start to attract a wide audience, your products and services will start to sell themselves.
Use your blog’s sidebar to increase the visibility of what you’re selling with visual images and a link to your store page.
Sell digital downloads
E-books, video tutorials and e-courses are the most common digital downloads that bloggers sell. With minimal overhead and no shipping costs, you can keep your price low and attractive.
If you are very knowledgeable in your field, an e-book can practically write itself. Try it, you may surprise yourself!
Another way to monetize is to create membership options on your blog. This allows you to offer members more exclusive content available only with a paid membership. For example, you can offer unlimited digital downloads, free consultations, a private network or forum where members can connect with each other, and private content available only to members.
There are many ways in which a blog can earn popularity and traffic. Choosing how to monetize a blog depends on your goals and the purpose of the blog. For example, those who sell services, physical and digital goods may not want to participate in affiliate programs where traffic may be lost to another site.
With 21-54 blogs on your website, you can drive 30% more traffic.
Build a social media presence where your audience is
You’re not speaking to everyone, you’re speaking to a specific set of consumers with particular interests.
Start an email newslatter
Return on investment.
How to maximize your return on investment in email marketing
With all this in mind, here are three steps to achieving a higher overall return on your email marketing investment:
- Better understand the full range of email marketing metrics and what they’re telling you. Also, make sure you’re measuring key performance indicators that will allow you to stay in good standing with inbound message providers and subscribers, while ensuring that your email channel and other channels that can be influenced by email are highly profitable.
- Start measuring your return on investment in email marketing. Start small, with revenue that you can measure directly, such as revenue from subscribers who click a link and convert. Then start looking at indirect returns, such as the difference in subscriber activity versus non-subscribers in your stores.
- Aim for a high absolute return on your email marketing efforts, not just a high rate of return. This means going to the other side of the email marketing ROI curve through a more sophisticated approach.
Email marketing has an average ROI of $42 for every $1 spent.
Build a content calendar
This should include social posts, blog posts, emails, and other content you would like to create that month.
There are a huge number of tools online that offer calendar features – feel free to choose the template that works best for you. However, because learning new software can be time-consuming, your content calendar can be as simple as a basic spreadsheet.
The calendar should have a sharing option if you are planning content with your entire organization. For example, you can create a calendar template using the free Google Sheets tool, which allows everyone involved in creating content to edit the sheet on their computer, adding comments and ideas.
Your content calendar can be tailored to your team’s specific needs, but it should include at least the following information:
- The channel on which the content will be published
- Date and time of publication
- Person in charge
- Follow-up: was the content published as scheduled?
Post consumer reviews and testimonials
Make your reviews work as hard as you do by bringing them to life through social posts and testimonials on your website and blog.