SMCM

YOUTH blog 2020

Youth In The 20th

The game has changed.
Young people are no longer consumers but creators.
And brands should connect with the next-gen of creators.
WHY?
Because the same old doesn’t work in the new world.
The same old is monoculture, top-down (company 1st), ignored and unseen.
The new world is diverse and inclusive, bottom-up (people 1st) and culturally relevant!